A Thirstworthy Effort

A Thirstworthy Effort • Solo

Since the 1970s, Solo's advertising has always featured a solitary, macho figure wrestling crocodiles and canoeing over waterfalls.

Australian men are wrestling a lot less crocodiles these days. It’s a shame. But with this, it means they are earning their thirst through much more common painstaking tasks, like building costumes for their child’s school theatre production.